Insights & Blogs

The Ecommerce Graveyard: How 37 Popular Sites Used to Look

Online shopping began its steady growth in 1994 after new security measures allowed for safe ecommerce transactions to occur online. Surprisingly, Pizza Hut was one of the first major companies to adopt ecommerce by offering online ordering through their website. 

As online shopping grew in popularity, brick-and-mortar stores began to offer their products online, and entire companies were created to facilitate web sales. In 1995 Jeff Bezos launched Amazon.com which is now the world's largest online retailer - they brought in $48 billion in 2011 alone. Online auction site eBay also opened shop in 1995. Expedia was founded in 1996 as a small division of Microsoft, and Zappos.com opened it's digital doors in 1999. 

With today's high-res photos and speedy shopping carts, it's easy to forget how primitive most ecommerce stores used to be. Check out how these big brand-names sites looked before they became popular. Although they seem simplistic, unintuitive, and kind of ugly, at the time they were cutting-edge, and they paved the way for what ecommerce is today.

 

Dell - 1996

 

Dell  - 1996

 

Pizza Hut - 1997

 

Pizza Hut  - 1997

 

Expedia - 1997

 

Expedia  - 1997

 

Zappos - 2000

 

Zappos  - 2000

 

Netflix - 2002

 

Netflix  - 2002

 

Apple - 1997

 

Apple  - 1997

 

American Apparel - 2001

 

American Apparel  - 2001

 

GAP - 1996

 

GAP  - 1996

 

Wal-Mart - 2001

 

Wal-Mart  - 2001

 

Toys-R-Us - 2000

 

Toys-R-Us  - 2000

 

Diapers.com - 2001

 

Diapers.com  - 2001

 

Barnes & Noble - 1999

 

Barnes & Noble  - 1999

 

Best Buy - 1997

 

Best Buy  - 1997

 

Zazzle - 2004

 

Zazzle  - 2004

 

Amazon - 2006

 

Amazon  - 2006

 

Staples - 1997

 

Staples  - 1997

 

J Crew - 1996

 

J Crew  - 1996

 

Buy.com - 1999

 

Buy.com  - 1999

 

Sony - 1996

 

Sony  - 1996

 

Macy's - 1999

 

Macy's  - 1999

 

Nike - 1998

 

Nike  - 1998

 

Target - 1997

 

Target  - 1997

 

Wine.com - 1997

 

Wine.com  - 1997

 

American Eagle Outfitters - 1999

 

American Eagle Outfitters  - 1999

 

CD Baby - 1998

 

CD Baby  - 1998

 

LL Bean - 1999

 

LL Bean  - 1999

 

eBags - 1999

 

eBags  - 1999

 

Ancestry - 1998

 

Ancestry  - 1998

 

Coach - 2000

 

Coach  - 2000

 

Overstock - 1999

 

Overstock  - 1999

 

Threadless - 2002

 

Threadless  - 2002

 

1-800 Flowers.com - 1999

 

1-800 Flowers.com  - 1999

 

Ashley Madison - 2002

 

Ashley Madison  - 2002

 

CD Now - 1999

 

CD Now  - 1999

 

The Hudsons Bay Company - 2001

 

The Hudsons Bay Company  - 2001

 

Art.com - 2000

 

Art.com  - 2000

 

Shopify - 2008

 

Shopify  - 2008

Share

Elvis Lazdins

Back Prev post